Consumers are influenced
less by individual physicans and traditional marketing approaches and
are turning to national organizations and their healthcare providers
for information about spinecare and products which can be used to improve
the health of the spine. The American Academy of Spine Physicians (AASP),
and the International Spine Association (ISA) like the American Heart
Association (AHA), and the American Diabetes Association (ADA), are
in a position of influence and, therefore, assume the responsibility
to educate the public and members of the healthcare profession about
spinecare related topics. The AASP and the ISA have unified their efforts
to improve spinecare.
The ISA is committed to educating patients,
physicians and the public about the spine, spinecare and the role of
spine specialists. To accomplish this the ISA brought together a team
of graphic artists, computer programmers, medical writers, corporate
contributors, and physician consultants to develop and integrate
one of the largest multimedia databases of â€œneed-to-knowâ€? information
about the spine and spinecare. This is referred to as the online Public
Information Center (PIC). The American Academy of Spine Physicians is
one of the primary contributors of information to the PIC. Through
this collaborative effort the AASP and the ISA are able to streamline
the delivery of â€œevidence-basedâ€? information to healthcare professionals,
professional organizations, medical facilites and the public.
This process will favor the integration and networking of professionals.
By working together the AASP and the ISA can deliver information in
a consistent and correlative fashion to professionals and the public.
Physicians have a responsibility to inform
their patients about their spine disorder and reasonable treatment options.
Healthcare professionals are encouraged to use "Spinecare Information"
Rx/Pads to direct their patients to an online Public Information Center
(PIC) to access "need-to-know" information about the spine,
spine disorders, diagnostic procedures and available spinecare. This
will have a positive influence on individual healthcare practices, hospital
based programs, centers of excellence, and ultimately public health.
The unique international
alliance between the AASP and the ISA increases public exposure to AASP
members who are committed to conservative and cooperative spinecare.
This is accomplished in part through profiled listings on the International
Directory of Spine Specialists and the National Directory of Spine Physicians.
The directory listings prioritize spine specialists who have achieved
advanced credentialing through the Academy such as Diplomate status
(DAASP) or prestigious Fellow status with the American College of Spine
Physicians (FACSP). AASP members will have direct and timely access
to educational materials developed by the AASP and the ISA. AASP members
can place an active plugin (link) on their practice website which will
drive the public and patients to the ISA and the online Public Information
Center (PIC). This seamless link adds depth of information to spine
specialistsâ€™ practice websites and thus helps integrate the spinecare
The AASP and the ISA are committed to
facilitating global and community spine health by
bringing people and resources together across institutional, geographical
and cultural boundaries.