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STEPS TO MARKETING SUCCESS THROUGH THE AASP

STEPS TO MARKETING SUCCESS THROUGH THE AASP

Generate referrals and enhance your recognition with the following marketing strategies


MARKETING OPTIONS AVAILABLE FOR AASP MEMBERS
(Included in the $250 Membership Fee)

1. Become an active member of the AASP
2. As an AASP member you are automatically listed in the online National Directory of Spine Physicians (high visibility to the public through search engines)
3. As an AASP member you are provided a full page Physician Profile on the National Directory of Spine Physicians

Your Physician Profile Page includes:

  • Physician Photo (optional)
  • Clinic Name/Practice Name
  • Practice Emphasis
  • Office Address
  • Office Phone Number
  • Email
  • Website
  • AASP Active Member status
  • Other Certifications

  • 4. If you have provided us with your website address, it will be automatically linked to your full page Physician Profile on the directory. (Professional websites can be obtained through the AASP)
    5. Display your personalized AASP membership certificate in your office
    6. Obtain and display AASP brochures in your office
    7. Submit your personalized membership press release to local media
    8. Submit an AASP press release to local media every 3 months (Go to Member Press Release Area of Website)
    9. Print out personalized ACADEMY NEWS for office
    10. Use the Inform a Colleague option on the AASP website to stimulate referrals from healthcare professionals.
    11. Use AASP screen savers on computers in your office

     




    ADDITIONAL MARKETING OPPORTUNITIES FOR AASP MEMBERS
    (additional fee)
    1. Expand your professional curriculum vitae with continuing education obtained through AASP
    2. Intra-office acknowledgment of continuing education achieved
    3. Have a professional website developed through the AASP at a substantial cost savings. The website includes seamless database integration with AASP database of information.
    4. Place the multimedia Patient Information Center (P.I.C.) on practice website
    5. Obtain Diplomate status with the American Academy of Spine Physicians (DAASP)

  • Display the Diplomate certificate in the office
  • Diplomate designation and special placement on the online National Directory of Spine Physicians
  • Submit Diplomate status press release to local media

  • 6 Obtain Fellow status with the American College of Spine Physicians (FACSP)

  • Display the Fellow certificate in your office
  • Fellow designation and special placement on the online National Directory of Spine Physicians
  • Submit Fellow status press release to local media

  • 7. Use AASP promotional clothing and other items available through the AASP store
    8. Professional custom matting, framing and display of certificates obtained through the AASP (Member, Diplomate, Fellow)


      
     
    Inform a Colleague

    Expand and Educate Your Spinecare Network


    Welcome to the Inform a Colleague area of the Academy Website. The American Academy of Spine Physicians (AASP) strives to implement new and more efficient methods for members to communicate with other healthcare professionals. One of the most effective tools is the online "Inform a Colleague" function. This function can be used to expand and educate your spinecare referral network. It also represents a resource to conveniently inform others about trends in spinecare and about offers of organizations such as the American Academy of Spine Physicians (AASP), the International Spine Association (ISA). The link library also contains an application for membership with the AASP.

    The online "Inform a Colleague" feature provides an invaluable time-saving service for keeping spinecare professionalsup-to-date, expanding the spinecare network, stimulating interdisciplinary referrals and for inviting colleagues to join the AASP. The library of links is always being updated with useful information and resources. The linked messages can be used to

    ***Edit and/or add text where appropriate** (Inform one or more colleagues)


    Email To:(Required)
    Email From:(Required)
     


    Attach Links

    Learn More - 109
    AASP Mission - 995
    Academy Council - 996
    AASP Goals - 998
    Position Statements - 999
    Benefits of Cooperative Spinecare - 1001
    Contact Us - 1002
    Buying Advantage Program FAQs - 12592
    Physician FAQs - 12595
    Public FAQs - 12597
    Credentialing FAQs - 12599
    Spinecare Facts - 12604
    Scientific Consultants - 12619
    Spinecare Data Science Committee - 13995

    Free Resources - 110
    Directory Listings - 1003
    eNewsletter Signup - 1004
    Brochures and Script Pads - 1005
    Steps to Marketing Success - 1009

    Healthcare Professionals - 111
    Reasons to Join/Renew - 575
    Membership Application - 13826
    Inform A Colleague - 14012

    AASP Members - 112
    Member Login - 583
    Reasons to Join/Renew - 584

    Directory Access - 113
    International Directory of Spinecare Professionals - 588
    International Directory of Spinecare Facilities - 589
    International Directory of Spinecare Products - 590

    AASP News - 115
    AASP News - 598
    Members in the News - 602
    Spinecare Data Science Committee - 13996

    Corporate Opportunites - 116
    Overview - 603
    Directory of Spinecare Products - 607
    Product Endorsement - 608
    Corporate Opportunities - 609
    Contact Us - 610
    Good Choices Program - 12613

    Physicians - 122
    Continuing Education and Credentialing - 1183
    International Spine Association - 1186

    Student / Resident - 123
    Information Script Forms - 1190
    International Spine Association - 1192

    Public - 126

    Website Links - 276
    American Academy of Spine Physicians - 1278
    International Spine Association - 1279
    International Directory of Spinecare Professionals - 1280
    Attach Brochures


    30 Tips for Better Spine Health
    AASP Continuing Education and Credentialing
    AASP Continuing Medical Education Affiliate Member
    International Spinecare Directory
    Online Public Information Center

     

    Untitled Document enews
     

    Join / Renew


    Member:
    This level of membership is for physicians (MD, DC, DO) whose practice/interest includes patients with spinal disorders. ($295)

    Affiliate Member:
    This level of membership is for allied healthcare professionals involved in spinecare and/or spine research. This includes physical therapists, massage therapists, exercise physiologists, nurse practitioners, nurses, physician's assistants, diagnostic technicians, surgical technicians, exercise instructors, personal trainers and individuals who hold a PhD and work in the field of spinecare. ($150)

    Candidate Member:
    This level of membership is for residents, fellows and students who have an interest in spinecare. ($35)





    Membership Renewal

    Membership will automatically renew each calendar year starting from the date of membership renewal or membership acceptance unless the AASP is specifically notified in writing by the member at least 30 days prior to their renewal date. Please address all correspondence to the AASP Office of Member Services.

    Review the accuracy of your contact information and practice profile information including your email address. To update your profile online go to www.spinephysicians.org and login using your unique member ID and PIN as noted below.

    Please notify the AASP if you no longer meet membership criteria. This includes maintaining an active license to practice.




     

    American Academy of Spine Physicians

    Submit communication below:

    First Name:
    Last Name:
    Phone Number:
    Email:
    Website:
    Address:
    City:
    State:
    Zip Code:
    Interest: Request Call from Member Services
    Speaking Request
    Continuing Education
    Reasons to Join
    Billing Inquiry
    Department:
    Comments:

    AASP Membership Office

    Address: 1795 Grandstand Place
    City: Elgin
    State: Illinois
    Zip Code: 60123-4980
    Telephone: (847) 697-4660
    Fax: (847) 931-7975
    Email: aasp@spinephysicians.org
     
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